PLAYTIME 2020

The Playtime Paris fair is an international fair that brings together more than 640 brands from the children's world. The children's sector is represented through pretty fashion and life style brands, children's bedroom decor, baby accessories and pregnant women. I have participated in the fair with pleasure for 6 years now for my brand April Eleven.

The opportunity for me to meet new points of sale and to present my new collection.

This year, to expand my range of products a little, I designed a mini collection of clothes for dolls (paola Reina style and Corole doll). I also developed a new range of products with laser designs. Two new prints for the swings are unveiled, I chose a summer print with a seashell motif and a burgundy background print.

My booth neighbor is Australian. Erin, mother of 3, offers beautiful silicone bibs. Its Dove and Dovelet brand distributes products for young children. The color range of the bibs is incredible, we would love to have them all at home.

Ma cabane à rêve is a French brand of magnets for children. A fun and graphic product that we all want to put in the hands of our children! Amandine and Vanessa were my two great booth neighbors and I can tell you that they know their product right at their fingertips. The magnets are made in France, they are colorful, graphic, fun and you can superimpose them endlessly.

FABLIEK a young Polish brand that offers blankets with delirious and colorful patterns. There are also cuddly toys made from 100% organic wool. I am personally a fan since their first collection in January 2019! The products are made in Poland in a soft 100% organic cotton.

Fringeandfrange came to present his collection of federas for children. Bohemian and romantic, the brand has made a collaboration with the graphic designer Marynn and it's just magnificent!

Studio Roméo is a brand of baby wrap, without knot or strap very easy to use. The new prints and packaging that I discovered (maybe late) are very beautiful. I had this baby wrap when Romie was very small and you can say that she often helped me a lot.

Jojo factory with this engineering stand, invites us into a crazy jungle to present us the novelties of the season and we still love it so much! A complete collection of children's luggage. The peculiarity of jojofactory is really these prints which have a strong impact. Special mention for the small banana to be fixed on a scooter :)

The nice stand of Studio Bohème with lemon print bodysuits and beautiful double gauze pieces. A new brand of cozy clothing in 100% organic cotton dedicated to babies from 0 to 36 months.

Trendy space in the Playtime Paris lounge. The stylists of the Playtime salon select among the brands the most trendy products of the moment, in order to create poles like this one. During the event, we can attend conferences on upcoming trends.

I also loved the very successful stand of Pipouette. A French doll brand that offers an emotional doll. An idea so original to help our minis to evacuate their frustrations. A doll and several faces, which can be changed endlessly, is necessarily the idea of ​​a mother.

Nanami dutch brand, which manufactures household linen, bathrobes and many much too cute products. Nanami uses ecological and natural materials. For example, the covers are made from recycled denim and a wonderfully soft terry cloth has been chosen for the bathing capes and bathrobes. Organic knitting is used in sleeping bags and bathing capes, Nanami uses the best materials for your children!

Five Eleven is the brand of hair accessory. The barrettes and headbands for little girls are always as cute and we recognize them at first glance. The colorful universe and the little pompoms are the trademark of this French brand.

The big news this season is a capsule collection of accessories with dried flowers for special occasions.

Gabrielle Paris a brand of household linen and accessories inspired by the family & imagined for them! Bed linen is on the rise at the moment. Children's bedroom decor is more and more refined. The materials and colors of Gabrielle Paris are neutral and unisex, I really like this dark green!

Les enfants sont formidables offers a clock that helps children see the whole day and find their way back in time before learning the time. I loved the concept! A 24-hour clock inspired by Montessori pedagogy and customizable thanks to its magnets. It helps children visualize the whole day and find their way back in time before learning the time. A clock for the whole family in fact.